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Marketplace & B2B Reselling Glossary

Plain-English definitions and trade insights for essential marketplace, wholesale, and reselling terms — including MSME, B2B, RFQ, MOQ, leads, verified sellers, and direct-connect trading on Reseller Bazzar.

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All (25)
Business Models (11)
Marketplace Sourcing (4)
Seller Features & Growth (6)
Trust, Safety & Verification (4)
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Glossary Terms A-Z

B

B2B (Business-to-Business)

Business Models

Commercial transactions conducted between two businesses — such as a retail store owner buying inventory in bulk from an authorized regional distributor or wholesaler.

Marketplace Tip: B2B orders typically involve higher quantities, negotiable wholesale prices, and GST tax invoicing.

B2C (Business-to-Consumer)

Business Models

Commercial trade where a seller provides finished goods or individual items directly to an end customer for personal use.

Marketplace Tip: Many sellers on Reseller Bazzar serve both wholesale B2B inquiries and individual retail B2C buyers.

Broker / Sourcing Agent

Business Models

An independent commercial intermediary who facilitates deals between buyers and sellers, helping source scarce inventory or negotiate complex commercial terms.

Marketplace Tip: Brokers assist buyers who lack direct access to factory networks in unfamiliar regional hubs.

Business Profile

Seller Features & Growth

A verified storefront landing page showcasing a company's brand identity, contact phone, business address, operating hours, catalogue, and customer reviews.

Marketplace Tip: Complete business profiles with real showroom photos and GST details rank significantly higher.

C

Category & Sub-Category Taxonomy

Marketplace Sourcing

A hierarchical classification system organizing marketplace listings (e.g. Industrial Machinery › Air Compressors) so buyers locate exact items seamlessly.

Marketplace Tip: Tagging accurate sub-categories ensures your listings appear in hyper-targeted search results.

Cash on Inspection

Trust, Safety & Verification

The recommended safety practice of releasing payment only after physically inspecting and verifying the condition, quantity, and authenticity of delivered goods.

Marketplace Tip: Always inspect machinery, electronics, and bulk lots at the supplier's warehouse before completing payment.

D

Distributor

Business Models

A business legally authorized by a brand or manufacturer to warehouse and supply goods to retailers, resellers, and contractors within a specific region or territory.

Marketplace Tip: Distributors ensure fast local dispatch and warranty-backed authentic brand merchandise.

Digital Catalogue / Catalog

Seller Features & Growth

An interactive digital showcase of a seller's complete product line with live pricing, stock availability, and instant inquiry buttons.

Marketplace Tip: Sellers can share their Reseller Bazzar catalog link directly on WhatsApp and social media.

Direct-Connect Marketplace (Zero Commission)

Business Models

A platform architecture where buyers and sellers deal directly with zero intermediary transaction commissions, retaining 100% of their trade profits.

Marketplace Tip: Zero commission means suppliers can quote their absolute lowest bottom-line prices without inflating margins.

F
G

GSTIN & Trade Verification

Trust, Safety & Verification

Goods and Services Tax Identification Number verification used to confirm the legal registration and commercial credibility of Indian enterprise sellers.

Marketplace Tip: Providing a valid GSTIN enables B2B buyers to claim Input Tax Credit (ITC) on all purchase invoices.

L

Lead (Buyer Enquiry)

Seller Features & Growth

A high-intent commercial inquiry generated when an active buyer calls, chats, or submits a product requirement to a seller. Reseller Bazzar seller plans include monthly verified lead quotas.

Marketplace Tip: Sellers who reply within 15 minutes of receiving a lead convert up to 3x more deals into sales.

Listing

Seller Features & Growth

An individual product or service ad published by a registered seller, featuring high-resolution photos, price, technical specifications, and location tags.

Marketplace Tip: Each listing receives a unique SEO-optimized URL indexed in Google and local search engines.

Local Discovery

Marketplace Sourcing

Geographical search filtering that allows buyers to discover verified suppliers, workshops, and dealers located in their city or immediate commercial district.

Marketplace Tip: Local sourcing drastically reduces freight costs, transit damage, and dispatch lead times.

M

Marketplace

Business Models

An online multi-vendor platform where independent suppliers list products and services, allowing buyers to discover and connect with them directly. Reseller Bazzar operates on a zero-commission, direct-connect model without taking transaction cuts.

Marketplace Tip: Unlike retail e-commerce cart platforms, Reseller Bazzar enables direct negotiations via call, chat, or WhatsApp.

MSME

Business Models

Micro, Small and Medium Enterprises — the backbone of India's manufacturing, wholesale, and trade sectors for whom Reseller Bazzar provides affordable digital discovery and lead generation.

Marketplace Tip: Indian MSMEs can list their business profile and product catalog online completely free (₹0 Free Plan).

Manufacturer

Business Models

An industrial entity or workshop that produces finished goods from raw materials, offering factory-direct rates, OEM manufacturing, and custom bulk production.

Marketplace Tip: Dealing directly with manufacturers eliminates middleman markups for large enterprise buyers.

MOQ (Minimum Order Quantity)

Marketplace Sourcing

The minimum number of units or minimum invoice value a manufacturer or wholesaler requires a buyer to order before accepting the transaction.

Marketplace Tip: Always check or negotiate MOQ with suppliers before planning recurring restocking cycles.

O

OTP Verification

Trust, Safety & Verification

One-Time Password protocol used exclusively to authenticate account login and profile ownership. Reseller Bazzar staff will NEVER ask for your OTP.

Marketplace Tip: Never disclose OTPs to anyone claiming to be marketplace support; doing so prevents unauthorized account access.

P

Promotion / Boost

Seller Features & Growth

Paid marketplace visibility enhancements — including featured category badges, homepage banner slots, and top-of-search placement to maximize buyer impressions.

Marketplace Tip: Promoted listings receive up to 5x more clicks and direct WhatsApp enquiries than standard listings.

R

Reseller

Business Models

An entrepreneur or business that purchases finished goods or surplus stock from manufacturers and wholesalers to resell to consumers or smaller merchants.

Marketplace Tip: Resellers rely on ready local inventory, rapid turnaround, and competitive sourcing margins.

RFQ (Request for Quote)

Marketplace Sourcing

A formal procurement request posted by a buyer detailing required item specifications, target budget, quantity, and delivery timeline, which is broadcast to matching verified suppliers.

Marketplace Tip: Posting an RFQ on Reseller Bazzar allows buyers to compare multiple competing seller bids in one place.

S

Service Provider

Business Models

A business delivering on-demand skilled services rather than physical inventory — including equipment repair, transport logistics, contract printing, and commercial fabrication.

Marketplace Tip: Service providers can create full service listings with hourly or job-based price estimates.

V

Verified / Trusted Seller

Trust, Safety & Verification

A trust badge granted to businesses that have completed identity, phone, and business verification checks by the Reseller Bazzar trust and safety team.

Marketplace Tip: Buyers actively filter for Verified Sellers to ensure safe payment and genuine inventory quality.

W

Wholesaler

Business Models

A merchant who purchases goods in large volumes from factory manufacturers and sells them in smaller bulk quantities to retailers and resellers at discounted rates.

Marketplace Tip: Wholesalers set tiered pricing where per-unit cost decreases as order volume increases.

Frequently Asked Marketplace Questions

Instant plain-English answers to the most common trading, sourcing, and selling questions on India's B2B marketplace.

A wholesaler buys goods in bulk directly from manufacturers and sells them in smaller bulk quantities to merchants and retailers at wholesale rates. A reseller purchases inventory from wholesalers or distributors and resells individual units or smaller bundles directly to consumers (B2C) or end clients with an added profit margin.
When you post an RFQ on Reseller Bazzar, your item specifications and required quantity are broadcast to multiple verified suppliers and manufacturers across India. Suppliers submit their best competing price quotes and delivery timelines directly to your dashboard, enabling you to compare rates and negotiate the best deal with zero broker fees.
No. Reseller Bazzar is a 100% direct-connect marketplace. We charge zero commission and take no percentage from your sales. Suppliers and buyers connect directly via phone call, WhatsApp, or in-person visits and keep 100% of their business margins.
Sellers earn the Verified / Trusted Seller badge after undergoing identity verification, active phone verification, business address authentication, and optional GSTIN validation. Buyers can safely verify badges before initiating high-value transactions.
Explore Verified Categories

Looking for suppliers in a specific industry? Browse thousands of products and businesses organized by verified marketplace sectors: