Short answer: IndiaMART is by far the largest Indian B2B marketplace, with the widest range of suppliers and categories. It earns mainly from seller subscriptions and paid buyer-lead packages. TradeIndia is a similar listing-and-leads marketplace. Reseller Bazzar is much smaller and focused on small manufacturers, wholesalers and resellers: listing is free, there is no commission on deals, and optional plans cost ₹499 to ₹3,999 a month. Udaan and Meesho are different kinds of businesses: they sell through their own apps with their own checkout.
Disclosure: this guide is published by Reseller Bazzar. We've tried to describe other platforms fairly and only from their own published information. We don't quote their prices, because they change and depend on the plan. Check each platform's current terms before you decide.
At a glance
| Feature | Reseller Bazzar | IndiaMART | TradeIndia |
| Type | B2B listing marketplace | B2B listing marketplace | B2B listing marketplace |
| Size | Small and growing; strongest in fashion from Surat and other Gujarat and Rajasthan hubs | India's largest B2B marketplace; IndiaMART reports lakhs of paying suppliers and crores of buyers | Large, established marketplace |
| Free listing for sellers | Yes | Yes, a free seller account is available | Yes, basic free listing |
| How it earns from sellers | Optional monthly plans (₹499–₹3,999) and paid promotions | Paid subscriptions (for example Mini Dynamic Catalog, TrustSEAL Pro, IM Star Pro, IM Leader Pro) and BuyLead packages | Paid memberships that unlock buyer contact and trade leads |
| Commission on deals | None | None; IndiaMART describes itself as subscription-based, not commission-based | Not published |
| Who handles payment and delivery | Buyer and seller directly | Buyer and seller directly | Buyer and seller directly |
Sources for IndiaMART: IndiaMART's help centre and corporate pages (see the end of this article).
How buyer enquiries reach sellers
This is where these platforms differ most in practice, so it's worth understanding before you pay for any plan.
IndiaMART
Buyers can contact a supplier from a listing. IndiaMART also collects buyer requirements, filters them and offers them to suppliers as BuyLeads. A supplier spends a BuyLead to see the buyer's contact details. Paid plans come with a weekly BuyLead allowance, and extra BuyLead packages can be bought. IndiaMART's help pages state that several suppliers can buy the same BuyLead, so expect to compete with other suppliers for those buyers.
TradeIndia
TradeIndia also combines listings with buy leads, and paid membership unlocks contacting buyers and trade alerts. It publishes less detail about how many sellers receive the same lead, so ask their sales team before you buy.
Reseller Bazzar
There are two routes:
- From a listing: a buyer who contacts you from your product or business page by enquiry, chat or call is talking to you directly.
- Posted requirements: when a buyer posts a requirement, it is sent to several matching sellers in that category and location, the same idea as a BuyLead. Expect competition on these too.
Paid plans mainly raise the number of these requirement leads you can receive each month and improve your visibility. See current plans.
Udaan and Meesho are different models
- Udaan is an e-B2B platform for small business owners such as kirana and retail shops: they order through Udaan, and it offers business credit. You buy from Udaan's platform rather than finding a supplier and dealing with them directly.
- Meesho sells to end customers through its own app. Suppliers list products there, Meesho handles checkout and delivery, and since 2021 it has charged suppliers 0% commission, with other charges such as shipping and ads.
If you want a platform to handle orders and payments for you, these models may suit you better. If you want to find suppliers or buyers and deal directly, a listing marketplace fits better.
Which one should you choose?
| If you are… | Consider | Why |
| A large manufacturer or exporter wanting maximum reach across many categories | IndiaMART | The largest buyer base and supplier directory in India |
| A small wholesaler or manufacturer on a tight budget, especially in fashion | Reseller Bazzar (free listing first) | Free listing, no commission, low-cost plans if you want more leads |
| A reseller or boutique looking for suppliers | Any listing marketplace, used together | Buyers pay nothing on any of these, so compare suppliers across platforms |
| A kirana or retail shop wanting ordering and credit in one app | Udaan | Platform checkout and business credit |
| A supplier wanting to sell to consumers without handling orders yourself | Meesho | The app handles customers, checkout and delivery |
Many sellers use more than one platform. A free listing costs only your time, so you can test where your buyers actually come from before paying for any plan.
Questions to ask before paying for any B2B plan
- How many leads do I get per week or month, and do unused leads expire?
- How many other sellers receive the same lead?
- Are leads filtered by my category and city or state?
- Is there any commission or fee on deals I close?
- What exactly does the badge or "trust" label on my profile mean to buyers?
- Can I cancel, and is any part refunded?
Frequently asked questions
Is IndiaMART free for sellers?
IndiaMART offers a free seller account. Its paid subscriptions and BuyLead packages unlock more buyer leads and visibility. Check IndiaMART's own pages for current inclusions and prices.
Does Reseller Bazzar take commission?
No. Listing is free and there is no commission on deals. Optional plans cost ₹499 to ₹3,999 a month.
Is Reseller Bazzar bigger than IndiaMART?
No. IndiaMART is far larger. Reseller Bazzar focuses on small manufacturers, wholesalers and resellers, with its strongest coverage in fashion.
What is the best B2B marketplace for small businesses in India?
It depends on your category, budget and whether you want to deal directly or have a platform handle orders. Start with free listings, track where real enquiries come from, and pay only for what brings you buyers.
Is Reseller Bazzar like Meesho?
No. Meesho sells to consumers through its own app and checkout. Reseller Bazzar is a wholesale listing marketplace: buyers and sellers find each other and deal directly.
Sources
- IndiaMART help centre: paid services, what a BuyLead is, BuyLead allocation
- IndiaMART corporate blog: subscription-based, not commission-based model
- Udaan: udaan.com
- Meesho: zero-commission announcement
- Reseller Bazzar: plans and prices, about us
Information checked in November 2026. Platforms change their terms, so confirm them before you sign up.
