Short answer: reply fast, ideally within an hour during business hours, because many requirements reach several sellers and buyers often go with whoever answers first and most clearly. Your first reply should confirm what they asked for, give your price and MOQ, attach photos or your catalogue, and end with one simple question that moves the deal forward.
Why speed matters
When a buyer posts a requirement on Reseller Bazzar, it goes to several matching sellers in that category and area. The same is true on most B2B marketplaces. Buyers compare the first few useful replies and often stop there. A clear reply in the first hour beats a perfect reply the next day.
New leads reach you by email and WhatsApp, and you'll find them all under Sales Leads in your seller dashboard, where you can mark each one's status as you work it.
What a good first reply contains
- A greeting with their name, and a one-line confirmation of what they asked for
- The price, with its unit, and your MOQ
- Photos or your catalogue for the exact product
- Dispatch time and how you ship
- One question to move forward: quantity, sizes, or their city for a freight estimate
Copy-ready templates
First reply to a product enquiry
Namaste [Name] ji, thank you for your enquiry about our [product]. The price is ₹[price] per [piece/set], with a minimum of [MOQ]. I'm sharing photos of the available designs below. Dispatch is within [X] days by [courier/transport]. How many pieces do you need, and which city should we send them to?
Reply to a posted requirement
Hello [Name] ji, I saw your requirement for [quantity] [product] in [city]. We [make / supply] this in [fabric/material], at ₹[price] per [unit]. Photos are attached. We can dispatch within [X] days. Would you like a sample first?
When the buyer asks only "rate?"
₹[price] per [unit], minimum [MOQ]. Here are the photos and the size chart. Tell me your quantity and I'll confirm the final rate with freight to your city.
Follow-up after no reply (once, after 2–3 days)
Hello [Name] ji, just checking whether you're still looking for [product]. The designs I sent are in stock. Happy to send a sample or answer any questions.
When you don't have what they need
Thank you, [Name] ji. We don't have [product] right now. We do have [closest alternative] at ₹[price]; sharing photos in case it helps.
Edit the templates to match how you normally talk to your buyers. Hindi, Gujarati or Hinglish is fine if that's what your buyers use.
Follow up without being pushy
- One follow-up after two or three days is normal. A second, a week later, is the limit.
- Give them something new each time: a fresh design, restocked sizes, a sample offer.
- If they say no, thank them and ask whether you can share new designs in future.
Keep track of every lead
- Update each lead's status in your dashboard so nothing slips: New, Contacted, Negotiating, Won or Lost.
- Note what each buyer asked for. Repeat buyers notice when you remember.
- Look at your lost leads every month. If price keeps coming up, review your pricing. If it's slow replies, set aside fixed times to answer leads.
Frequently asked questions
How quickly should I reply to a buyer enquiry?
As quickly as you can, ideally within an hour during business hours, because buyers often compare the first few replies.
Should I share my price in the first message?
Yes. Buyers who have to ask twice often move on to a seller who answered clearly the first time.
Where do I see my leads on Reseller Bazzar?
In your seller dashboard under Sales Leads. New leads are also sent to you by email and WhatsApp.
Related: wholesale listings that get enquiries · seller plans
